Aiming at promoting a green lifestyle, which is characterized as “Taiwan Lifestyle”, O’right is more than just a hair care brand. For O’right, green is a source of creativity, symbolizing the harmonious integration between heaven, earth, and humans; hence the value of its products does not only lie in the growing arrow of profit charts. To make Taiwan a green paradise, O’right decides to become part of the critical minority and turns O’right Green Headquarters into a publishing house, in which every worker is devoted to green innovation and creation, just like writers working on literature. From product design, manufacturing, packaging to marketing, each member of O’right passionately vows to keep his/her eco promise to the land and consumers. As a green enterprise overflowing with the power of nature, O’right has become be a unique style that you will never ever meet elsewhere.
The shape of the beginning letter “O” symbolizes our beautiful earth. It also imitates the sound of “all.” “Right” means all things are right and appropriate. The green color signifies our devotion to environmental protection while gray denotes a stable and reason-based corporate culture. In conclusion, we want to make right products for a right life. O’right is a manifesto which delivers our earnest hope—May all of the things on earth are beautiful and right.
In O’right with tomorrow.
Let's make things better-O’right.
Steven Ko, CEO of Hair O’right International Corporation, started the brand on March 8, 2002, the same year when his parents passed away from kidney disease and cancer.
Suffering from the unexpected bereavement and his own extremely allergic constitution, he determined to keep people away from harmful chemicals and heavy-metal contamination.
Putting a lot of efforts in looking for natural ingredients, O’right made a critical reorientation in 2006 which gave birth to the green, eco-friendly brand you see today—with a vision of creating a nice and beautiful future.
- Taiwan’s first shampoo received "Carbon Footprint Label".
- World’s first shampoo to be certified as "Carbon Neutral" under PAS2060 framework.
- "National Outstanding Small and Medium Enterprises Award" , the most glorious award among SMEs
- "Taiwan EEWH Green Building Gold Certificate"
- "Environmental Sustainability Award" by SGS
- "National Sustainability Development Award" by Executive Yuan
- "Industrial Sustainable Excellent Award" by Ministry of Economic Affairs (MOEA)
- "Enterprises Environmental Protection Award" , the most glorious award in environmental protection
- "Excellent CSR among SMEs in Taiwan" (2011 & 2012) by MOEA
- "Xue Xue Awards" (2011 Specialty Award & 2012 Creativity Award) by Xue Xue Institute
- "Excellent Eco-Friendly and Green Energy Enterprise" by Taoyuan County Government
- "The Model of Taiwan Entrepreneur Award", the most remarkable award among entrepreneurs
- Invited to deliver a speech in 2012 Beijing cross-strait Brand Forum
- MOEA’s First "Taiwan Green Classic Award"
- "Golden Pin Design Mark", the most honorable award in design field
- The first place of "Green Brand" survey conducted by Taiwan Business Next Magazine
- MOEA’s top 100 Taiwan Innovative Enterprise
- On behalf of Taiwan SME to deliver a speech, "Green Transformation", at 2011 APEC conference held in USA
- SGS ISO 9001:2008 QMS Certificate
- "Taiwan Superior Commercial Service Brands" by MOEA
O’right Green Headquarters is the first cosmetics plant granted Taiwan EEWH Green Building Gold Certificate. (Certificate No.: GB0100409)
O’right Green Headquarters conforms to seven green indexes:
- Green Index (3 times larger than the standard)
- Water Retention Index (10 times more than the standard)
- Daily Energy Conservation Index
- Carbon Dioxide Reduction Index
- Indoor Environment Index
- Water Resource Index
- Sewage and Garbage Improvement Index
All of O’right’s green products are manufactured in a high-standard cleanroom with 100% of clean energies from wind and sunlight. The application of water cycling systems further allows wastewater to be reused to achieve carbon neutrality. Moreover, the fenceless design of the building turns O’right Green Headquarters into a friendly park for local people to enjoy nature. Based on the idea of inter-dependence and sharing, this green building is a realization of sustainability and this kind of working environment will definitely lead the future trend. Manufactured in this green building, O’right’s products deserve to be defined as natural, pure and eco-friendly.
A Tree-growing Shampoo:
Tree in the Bottle
Please make sure the bottle is intact before purchasing and avoid forceful squeezing. We disclaim all liability and responsibility for any damage of the container after sold.
100% biodegradable: This natural and eco-friendly bottle is made with starch extracted from discarded vegetables and fruits. When buried in soil, the bottle will break down over the course of about a year and become nutrient for the soil, and the seed inside will sprout and grow into a tree. The seed in the bottle is native Taiwanese acacia, which is one of the most common trees for afforestation in Taiwan because they are great carbon absorbers.
Certified biodegradable materials: The biodegradable materials obtained various international compost certifications. Due to the fact that the bottle is 100% biodegradable, brittle fracture, breakage and deformation are normal.
World’s Greenest Paper Packaging:
Plant-growing Floral Box
The FSC certified paper box is embedded with a few seeds. If buried in soil, the embedded seeds in the paper will sprout and complete the natural cycle.
Handmade seed paper: With materials recycled from water bamboo leaves and sugarcane bagasse, this paper is exquisitely crafted and together with the seeds inside making it part of nature.
Eco-friendly soy ink: Printing is done with soy ink to avoid contaminating the environment.
FSC certified paper material: O’right’s products use FSC certified paper material only. FSC (Forest Stewardship Council) was founded by 130 members from 26 countries in 1993. By establishing a set of standards regarding environmental protection, FSC aims at protecting forests worldwide and making sure that products conform to the standards from manufacturing to selling.
Sustainable Bamboo Design
Bamboo is an excellent plant for temperature control. As a fast-growing plant, bamboo shoots come out of the ground every year, and a new shoot matures into a bamboo in just four years! Based on this characteristic, planned harvesting is not only economically beneficial but is also healthy for a bamboo forest.
Moso bamboo, one of the most planted bamboos in Taiwan, now starts its new life in O’right’s products. After complicated processing and exquisite crafting, the bamboo becomes a one-of-its-kind delicate artwork filled with unique patterns, through which the legacy of valuable craft art is successfully passed down. Being deeply moved by nature, O’right hopes to share this touching feeling with more people.
To combine our brand vision “Everything is all right” with charitable image, we focus on “Future Generations Concern” and “Environment Protection” in marketing campaigns.We hope to inspire everyone to love the Earth.
Future Generations Concern
- In 2007, we sponsored “Taiwan Fund for Children and Families” to help poor children and foster the next generations with 13.2 million (NTD) worth of products and cash.
- In 2008, we sponsored “ORBIS international” for saving sight of blindness children with 18.2 million (NTD) worth of products and cash.
- By signing “2009 Love Earth Card” to educate our children the importance of environmental protection.
- In 2009, we sponsored Guo-An Elementary School to enter International Junior Football Tournament in Spain with 6.3 million (NTD) worth of products and cash. They won the second place for Taiwan.
- In 2010, we sponsored “Association of Pingtung Indigenous Culture and Education” to rebuild joyful learning environments for children in typhoon-stricken regions with 7 million (NTD) worth of products and cash.
Promote the significance for enterprises to join in environmental protection in campus:
O’right shares its successful experiences of green innovative business model with colleges and society organizations.It encourages not only more and more enterprises to join in green line but also impresses students by natural and organic cosmetics. O’right brings the awareness of MIT green hair care products to people and enhances MIT green cosmetics industry on international stage.
- In 2008, we cleaned Kenting Beach to keep the Earth green Promise.
- In 2009, O’right sponsored the premiere of documentary “HOME” and invited 1,200 customers to participate and make the Eco Promise together: “We love the earth, we keep it green!”
- In 2010, O’right held “Sight the New Green Salon” seminars on environmental protection. More than 1,700 customers attended the seminars to practice environmental protection and protect the Earth together.
- In 2010, O’right proudly sponsored the book and DVD publication of the continuation of “Home” . An in-depth analysis of crisis which the planet is facing, awakens people to the new vision and understanding in environmental protection.
- In 2010, O’right sponsored the DVDs of the climate documentary 《±2°C》 produced by the well-known media figure Sisy Chen.
- In 2011, O’right led more than 3,800 Taiwan hair salons to participate in “Earth Hour” to turn off the lights for 1 hour global synchronized.
- In 2011, O’right and 1,569 hair salons participated in the “20 year period” project together to adopt the trees in the experimental forest of National Taiwan University and planted 528 seedlings for the global environment conservation.
- In 2009, the “88 flood” hit southern of Taiwan severely. O’right provided free product replacement for the customers who suffered from the flood, tried our best to help customers to reconstruct their homes and quickly restore their businesses.
- In 2010, the heavy rain from the Maygi typhoon hit the area of Yilan and Su-ao causing a great loss to our customers. O’right provided free product replacement for the customers who suffered from the flood, and tried our best to help the customers to reconstruct their homes and quickly restore their businesses.
- Founded Hair O'right.
- Developed first O’right products.
- Researched and developed O’right products and started marketing O’right brand.
- Set up O’right ID Center.
- Established 7 branches to provide prompt customer service.
- World’s first cosmetics company implemented Product Barcode Traceability Systems.
- Implemented ERP systems.
- Established head office and R&D center in Taoyuan, focus on creating brand values.
- Established China Operations Center to integrate cross-strait resources.
- Declared “Everything is all right” as prospects, devote into eco-line and take Corporate Social Responsibility (CSR).
- Executed “Green Earth” plan and achieved record high revenue.
- Established International Business Department and expanded distribution to International Market successfully.
- Awarded “Taiwan Superior Commercial Service Brands” by Ministry of Economic Affairs.
- To stay in line with brand spirit, we don’t hire smokers.
- Declared June as “O’right Eco Month”. Make Eco Promises to the Earth. Released “Eco Paper” bimonthly to express our brand concepts to end-consumers.
Origin of O’right Eco Month: On 5 June, 1972, UN held the first global environment meeting and released “Declaration on the Human Environment” and commemorated yearly on 5 June as “World Environment Day”. It’s also the first legislative environment day in Taiwan (2002).
- Taiwan first SME received "Carbon Footprint Label".
- The first shampoo & hair treatment received "Carbon Footprint Label" in Taiwan.
- Posses the largest number of product patent certificates among Taiwan Professional Hair Care Brand.
- Gained PAS 2050:2008 Product Carbon Footprint Verification.
- Granted SGS ISO 9001:2008 QMS Certificate.
- Proactively expanding Green Hair Care products and successfully entered the European market.
- Successfully developed photodegradable “Fren Eco Handbag“.
- Taiwan’s first Green GMP Factory is built by O’right.
- Successfully developed world’s most eco shampoo "Tree in the Bottle".
- Successfully developed "Floral Box" the packaging embedded with seeds paper.
- World’s first shampoo to be certified as Carbon Neutral” under PAS2060 framework.
- World’s first cosmetics company to be certified as “Carbon Neutral” under PAS2060 framework.
- Awarded “2011 Taiwan SME Excellent CSR Corporation” by Ministry of Economic Affairs.
- Delegated by Taiwan SME to deliver a speech in 2011 APEC conference held in USA.
- Taiwan’s first shampoo received “Golden Pin Design Mark”, the most honorable award in design field.
- Won MOEA’s First “Taiwan Green Classic Award” with the top score.
- Received the first place of “Green Brand” survey conducted by Business Next Magazine.
- Won “Special Mentions Award” in Green Enterprise Group of 2011 Xue Xue Awards.
- Awarded MOEA’s top 100 Taiwan Innovative Enterprise.
- Awarded "Taiwan SME Excellent CSR Corporation" 2 years in a row.
- Awarded first "Environmental Sustainability" by Taiwan SGS.
- The only cosmetics plant won EEWH Green Building Certificate.