O'right

Green Hair Care

Natural & Pure

We always believe life is the most beautiful and powerful in a natural and pure state.

With the brand vision of “Everything is all right”, O'right devotes itself to eco-line and produces “Green products” to ensure a sustainable good life for our future generations.

The Origin of Green Earth

O'right believes that “Every small step can help the world a lot”. Facing the environmental threats and people's desires to get closer to nature, O'right devotes to eco-line to make the world greener and better.

O'right believes that 『Every small step can help the world a lot』. We are now carrying out the grand plan of 【Green Earth】step by step, which will invest more in producing 『Green products』. Hope to inspire everyone to love the nature and the world and create a greener and better life for future generations.


Green Hair Care

The meaning of O'right Logo

O'right's logo starts with the big “O”, it symbolizes of the ideal & beautiful earth, we uphold the determination to protect the earth and hope everyone can do appropriate and “right” things to make the earth greener and better.


Green Products

O'right puts green concepts into products, from materials, ingredients, design, activities to experiences.

  • Use natural & ECOCERT organic ingredients: not to cause environmental hormones, leaving an unpolluted environment for aquatic.
  • Use Soy ink printing: non-heavy metal, non-toxic, non-irritating smell and non-pollution.
  • Use recycled paper: we use ecology paper and FSC (Forest Stewardship Council) certified paper to make catalogues.
  • Green Hair Care
  • Use recyclable plastic bottles: recycle and reuse
  • Eco-carton with Green Mark: 80% made of recycled paper
  • Product label: safe, non-toxic sticker with eco printing which conform to SGS and RoHS standard.
  • Use airbags to protect our goods while shipping: can be recycled
  • Use reverse osmosis water filtration and operate under a germfree environment: substitute the use of large amount of preservatives
  • Barcode system: each product is given two codes, complete production record for quality trace.
  • Green design: developed 10L, 5L eco-packages and 1L refill pack to save 120 thousand pcs of 400ml plastic bottles yearly.
  • FREN eco-handbags: 100% Polypropylene Fiber, degradable without pollution.

Green Hair Care

CSR

Combining our brand vision: “Everything is all right” with charitable image, we focus on “Concerning about future generations” and “Environment Protection” in marketing activities; hope to inspire everyone to love the earth.

Public welfare activities to concern our future generations:

  • In 2007, we sponsored “Taiwan Fund for Children and Families” to help impoverished children and foster the next generations with 13 million worth of products and 170 thousand in cash.
  • In 2008, we sponsored “ORBIS international” for saving sight of blindness children with 18 million worth of products and 178 thousand in cash
  • By signing “2009 Love Earth Card” to educate our children the importance of protecting environment.
  • In 2009, we sponsored Guo-An Elementary School to enter International Junior Football Tournament in Spain with 6 million worth of products and 300 thousand in cash and they finished in second place

Green Hair Care

Green Activities

  • In 2008, we cleaned Kenting Beach to keep the earth green.
  • In 2009, we sponsored the premiere of movie “HOME” and invited 1,200 customers to participate and make the Eco Promise together: “We love the earth, we keep it green!”

Green Hair Care

Future Prospects

O'right devotes itself to eco-line, reduces carbon emissions and insists on using certified organic ingredients, soy ink printing and recycled paper to ensure a sustainable good life for our future generations.

The first GMP certified “Green Factory” in Taiwan

We will build a “Green Factory” to conform green building concepts. Using wind and solar power, recycled water to ensure resources are effectively used and recycled for creating a green, healthy and sustainable working environment. Our “Green Factory” will be completed in 2010 at Long Tan.

The first one with “Carbon Footprint Certification” in Taiwan cosmetics industry

In 2010, O' right's products will have “Carbon Footprint Label” on low-carbon products to encourage people to reduce carbon emissions and make the world greener and cleaner.


Hair O'right History

2002

  • Founded Hair O'right.

2003

  • Developed O'right products.

2004

  • Cooperated with foreign suppliers, expanded distribution to Singapore and Malaysia.

2005

  • Set up O'right ID Center.
  • Established 7 branches to provide prompt customer service.

2006

  • Established head office and R&D center in Taoyuan, created brand value.
  • Led in Barcode system.
  • Led in ERP system.

2007

  • Affiliated with Taiwan Excellent Brand Association and Awarded “The Brand Star”.
  • Declared “Everything is all right” as prospect, devoted into eco-line and took corporate social responsibility (CSR).
  • Established China office to integrate cross-strait resources.

2008

  • Affiliated with Taiwan Excellent Brand Association and Awarded “The Brand Star”.
  • Executed “Green Earth” plan and achieved highest annual turnover.
  • Established International Business Department and expanded distribution to Europe successfully.

2009

  • Affiliated with Taiwan Excellent Brand Association and Awarded “The Brand Star”.
  • Annual advertising opened up the B2B2C communication and raised the brand visibility.
  • Conform to our brand spirit, we don't hire smokers.
  • Declare June as O'right Eco Month and make Eco Promises.
  • Release “Eco Paper” bimonthly to express our brand concepts to customers.
  • 5. Awarded “Taiwan Superior Commercial Service Brands” by Ministry of Economic Affairs.
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